Archive for April, 2011
New Festival Name and Logo Revealed
Posted in Uncategorized on 04/18/2011 04:58 pm by yingwAfter 6-month strategic planning, we finally establish the Festival’s new name and direction.
We are very excited with this brand new identity and are eager to present you a fabulous new program this summer.
Your Kontinent is a variation of the name Urkontinent, one single large continent, a word coined by Alfred Wegener. This continent if it existed today would contain a multitude of ethnicities and thus be considered as a mosaic. This continent represents individual and collective perceptions of culture co-existing in one place. The deliberate choice to use “Your” instead of “ur” is to represent one’s individual perception of their continent or culture. The interpretation of culture can be either ones individuals or a collective interpretation.
Our new website is currently under construction, and will be launched at the end of May. During this period, we will continue using this site to host Festival’s information.


